Senior Competitive Intelligence Programs Manager

Company Description

About CyberArk

CyberArk, a Palo Alto Networks company, is the global leader in identity security, trusted by organizations around the world to secure human and machine identities in the modern enterprise. CyberArk’s AI-powered Identity Security Platform applies intelligent privilege controls to every identity with continuous threat prevention, detection and response across the identity lifecycle. With Identity Security, organizations can reduce operational and security risks by enabling zero trust and least privilege with complete visibility, empowering all users and identities, including workforce, IT, developers and machines, to securely access any resource, located anywhere, from everywhere. Learn more at cyberark.com.

Copyright © 2026 CyberArk Software. All Rights Reserved. All other brand names, product names, or trademarks belong to their respective holders.

Job Description

We’re hiring a builder to help us scale Competitive Intelligence Programs as we join forces with Palo Alto Networks. Our function is responsible for deep understanding why we win and lose, supporting GTM & Product teams by translating research into content and enablement, and ultimately making a measurable impact on pipeline and win rate with competitive programs. The new Senior Manager brings a platform mindset, understanding how identity, access, privilege, and AI all interlock. This should be a strategic marketer with competitive DNA: someone who can absorb complex insights from SMEs and transform them into insights for our GTM teams and security leaders.

Why This Role Matters

• Machine identities and automation are exploding. AI agents are becoming privileged actors that need governance, least privilege, and controls comparable to (or stronger than) humans.
• Competitors and platforms are pushing hard on “control plane” narratives (identity + SOC convergence, bundling, AI-powered workflows), raising the bar for clarity, speed, and credibility in competitive execution.
• Our win/loss program shows we win when we operationalize what’s true about CyberArk: platform breadth, machine expansion, GTM strength, and market leadership. Those advantages need a leader who can convert insight into repeatable, field-usable

What You’ll Do:

Orchestrate offense + defense playbooks

• Lead competitive playbook strategy across key competitors and segments, ensuring the field has current, high-confidence guidance.
• Build defense via differentiation: fact-based rebuttals and proof-driven narratives that GTM teams can implement at scale.

Embed competitive intelligence across GTM + Product

• Ensure product launches, platform stories, analyst submissions and messaging are competitively distinct with a ‘show, don’t tell’ mindset.
• Partner with Enablement to integrate competitive scenarios into onboarding and ongoing training.

Create high-impact content and executive briefs

• Produce (and/or orchestrate) critical assets when stakes are high: this can include rapid responses, exec-ready briefs, field kits, and strategy decks.
• Distill deep SME input across teams into output that’s relevant to security leaders, aligned with how we are positioned to help.

Run the competitive operating cadence

• Establish a cross-functional “Compete Council” rhythm with PM, PMM, Sales, Enablement, Strategy, and SMEs to drive decisions and follow-through, not just readouts.
• Own a prioritized roadmap of competitive initiatives with clear owners and metrics.

Qualifications

5–8+ years in product marketing, competitive intelligence, strategy, or technical marketing (cybersecurity / enterprise software strongly preferred).

• Demonstrated ability to translate complex technical topics into field-ready guidance that changes behavior and improves outcomes.
• Strong working understanding of identity/security concepts (e.g., PAM, secrets/machine identities, cloud access, IGA/IAM adjacencies), along with the curiosity to go deep fast.
• Excellent communication: concise writing, confident presenting, and the ability to tailor messaging from reps → execs.
• Strong program discipline: prioritization, stakeholder management, operating cadence, and measurement.
• Deep experience in identity security (IAM/IGA, privileged access / machine identity / AI agent landscape) and/or adjacent security platforms.
• Track record building competitive programs that scale: win/loss operationalization, takeout plays, competitive enablement systems, experience working with security research organizations (Labs / Red Team) to convert research into GTM advantage.
• Experience operating through M&A, integration, or large matrix environments.
• Strong grasp of emerging AI/agentic identity and governance trends and their implications for privilege controls and enterprise security narratives.