Company Description
Informa Festivals marks an exciting new chapter in B2B events, bringing some of the world's most influential creative, technology, and business festivals together. We’re combining prestigious events like Cannes Lions, Black Hat, Money20/20, GDC, and London Tech Week with cutting-edge marketing intelligence platforms and advisory services to deliver unmissable experiences and insights.
Our festival-led approach reimagines traditional B2B events, creating powerful, immersive experiences that drive innovation and industry advancement. Building on decades of expertise and powered by Informa's international reach, we're shaping the next generation of business festivals.
Job Description
This role is based in our 605 Third Avenue office.
We are seeking a strategic Brand & Creative Director to lead brand positioning and creative excellence across our Black Hat events portfolio. This role combines brand stewardship with creative leadership, driving brand awareness, audience engagement, and business growth through innovative experiential marketing. You will be responsible for developing and executing comprehensive brand strategies that elevate Black Hat's market position while delivering measurable ROI through creative campaigns and event experiences. Working at the intersection of brand strategy and creative execution, you will ensure consistent brand messaging across all touchpoints while pioneering new approaches to audience engagement in the cybersecurity events landscape.
Primary Responsibilities
- Develop and execute comprehensive brand strategies that drive awareness, consideration, and loyalty within the cybersecurity community
- Own brand positioning, messaging architecture, and value proposition development across all Black Hat properties
- Conduct brand health assessments and competitive analysis to identify market opportunities and threats
- Establish brand guidelines and governance frameworks to ensure consistency across all customer touchpoints
- Lead brand partnership strategies and co-marketing initiatives with key industry players
Creative Leadership & Execution
- Direct creative vision and execution across events, digital platforms, and marketing campaigns
- Support environmental design, experiential activations, and immersive brand experiences that drive attendee engagement
- Oversee development of integrated marketing campaigns spanning digital, social, print, and experiential channels
- Manage creative team performance and development, fostering innovation and creative excellence
- Present creative concepts and brand strategies to executives and key stakeholders
Performance & Analytics
- Establish and track key brand metrics including awareness, sentiment, share of voice, and brand equity scores
- Analyze campaign performance data to optimize creative approaches and maximize ROI
- Implement attribution models to measure creative impact on lead generation and revenue
- Conduct post-event brand impact assessments and attendee experience analysis
- Report on brand KPIs and creative performance to senior leadership quarterly
Cross-functional Collaboration
- Partner with sales teams to develop brand-aligned sales enablement materials and experiences
- Collaborate with content marketing to ensure consistent brand messaging across all communications
- Work with digital marketing teams to optimize brand presence across owned and paid channels
- Coordinate with event operations to deliver seamless branded experiences
Qualifications
Senior Brand Strategy Experience (5+ years)
- Proven track record developing and executing comprehensive brand strategies at B2B technology companies that drove measurable business growth and market positioning improvements.
Creative Leadership & Team Management
- Experience leading cross-functional creative teams and managing creative processes from concept through execution, including agency partnerships and stakeholder presentations to C-level executives.
Experiential Marketing Expertise
- Hands-on experience designing and executing immersive brand experiences, event activations, and environmental branding that drive attendee engagement and business outcomes.
Brand Performance Analytics
- Proficiency in brand measurement, ROI analysis, and marketing attribution modeling with ability to connect creative investments to revenue outcomes and business KPIs.
B2B Technology/Cybersecurity Industry Knowledge
- Understanding of cybersecurity market dynamics, professional personas, complex B2B sales cycles, and the unique challenges of marketing to information security professionals.
Executive Communication & Stakeholder Management
- Ability to present creative concepts and brand strategies to senior leadership, manage cross-functional relationships, and influence organizational alignment around brand vision.
Budget & P&L Management
- Experience managing substantial creative and brand marketing budgets ($50K-$150K+) with demonstrated ability to optimize spend and deliver ROI on brand investments.
Portfolio of Proven Results
- Documented success stories showing brand growth, award-winning creative campaigns, revenue impact, and measurable improvements in brand awareness, engagement, and market position.
Events Industry Background
- Professional events marketing experience, particularly with technology conferences, trade shows, and understanding of event lifecycle marketing from awareness through post-event engagement.
Additional Information
We believe that great things happen when people connect face-to-face. That's why we work in-person with each other, or with customers and partners, three days a week or more. When you’re not spending time together in one of our offices or other workplaces – like at an Informa event – you get the flexibility and support to work from home or remotely.
We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com
Our benefits include:
- Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active colleague groups and networks promoting a positive, supportive, and collaborative work environment
- Broader impact: take up to four days per year to volunteer, with charity match funding available too
- Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
- Time out: 15 days PTO rising to 20 after three years and 25 after six years, plus 10 national holidays, a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
- Competitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discount
- Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more
- Recognition for great work, with global awards and kudos programs
- As an international company, the chance to collaborate with teams around the world
The salary range for this role is $120,000 - $135,000 based on experience.
This posting will automatically expire on 26th November 2026.
We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.
If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence. At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.
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